The opening of the brand new terminal A coincided with a dramatic passenger
shortfall resulting from the bankruptcy of the national airline Sabena. Alan Bork
assisted Brussels International Airport in identifying ways to enhance retail
and food & beverage performance at the airport. The work also included advice on
how to increase passenger spending by better utilizing the flows of the new
terminal, as well as creating a more aggressive marketing approach.
"Alan’s hands on experience in the airport retail field have been very valuable to
us and the advisory report he delivered showed us ways to enhance commercial
performance."
Michel DE ROUCK, Executive Vice President
Commercial affairs, Brussels International Airport Company (BIAC)
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